SEO Specialists

Webmasters working at small companies often believe that SEO is a mysterious art they should comprehend and master. But it’s a false belief – SEO is just a text.

Any true SEO specialist can tell about the mistakes made by webmasters who do their best to promote their websites but in fact, due to lack of knowledge, “hide” them and their topics from search engines. These webmasters do this when they give picture files the names consisting of figures or words which have no relation to pictures at all.

Presentation pages are called product.gif, they contain no prompting tags or text but have a link to the home page with plenty of pictures on it, and this page bears the name intro.html.

Even if you employ standard copyright software, your website can be optimized by naming its HTML files with keywords, picture directory with even more important keywords and including these words into the title and text.

It makes sense to use texts of 500 and more words. Most of website owners think that it’s enough to have just several pictures of their products and a nice logo on their web pages. It’s not so good as it seems. You must use keywords in the text, otherwise search engines won’t be able to identify that you sell this particular product or service. All search engines are guided by text when finding out the topic of your website.

Text in meta tags, text in the title, text on the home page, text in the names of pictures, text in domain names and folder ones. SEO is just several plain words on a page, not their representation in pictures.

SEO specialists examples

SEO specialists For example, you send press releases that are sure to contain plenty of keywords, important terms and so on. But… You send them in PDF format via FTP concealing them perfectly well from search engines! Then your partners resend these files again via FTP since they have received them in this way and deprive you of valuable links because these press releases are not HTML pages. Any SEO specialist can tell you that search engines analyze only the text that appears on a web page.

Search engines can’t read pictures and graphics, they only can make some assumptions based on the names of these pictures and tags. You can review names of the files describing a picture location on the websites of your competitors from the top results page. They are sure to use keywords in the names of pictures, folders or domains.

Another example: after re-designing of his website a SEO client witnesses its rating drop. Why? His designer must have used some parts of the website text or some figures to give names to pictures and pages and deleted hyperlinks from the keywords. Hyperlinks are an important element of SEO work and it would be preferable if a designer and a SEO specialist worked together. A copywriter also should cooperate with SEO specialists, though the main task for SEO guys in this case is just to persuade a copywriter to include keywords in the text as often as possible, since copywriters don’t like to repeat themselves and take pride in describing the same thing by different words.

But search engines do not support any thesaurus yet to identify the content of web pages. That keeps text and proper keywords remaining the main SEO techniques.