More Sales Leads and Broken Sales Records with Tailored Trade Exhibit Booths

Trade shows are big events that certainly draw many locators and people to the entire venue. Your top priority is making sure your trade show exhibits get noticed by the right people. Effective trade show marketing depends on plenty of preparations—time, effort, money, and lots of creativity.

Here are success-promoting tips to make sure your exhibit booth gets the attention your company needs.

1. Good Location – Above all else, look for the best location within the exhibition hall. Is there a good natural traffic flow towards your area? Position your exhibit within easy reach of people or where people hang out.
2. Arouse Curiosity – It is critical that your trade show exhibit booth grabs attention from afar and makes people stop and look. After all, if they don’t stop by, you wouldn’t have the opportunity to do your sales talk.
   1. Color – Colors and hues all help trade show exhibits stand out. These influence emotions and buying decisions. Depending on your product, you can pick inviting greens, calming blues or aggressive reds. Never make your booth plain or too loud and distracting.
   2. Lighting – Lighting also affects the mood and it helps to create a warm or vibrant atmosphere. It also serves to grab the buyer’s attention by highlighting your products.
   3. Motion – Having a buzzing trade show booth conveys the idea of action and fun. Incorporate product demonstrations and interactive fixtures. Use physical materials like flowing streamers and banners or virtual displays of motion.
   4. Sound – Use it discreetly and properly so it doesn’t distract clients.
   5. Smell – This is one of your weapons to appeal to the subconscious. For instance smelling bread persuades customers to actually buy bread, or having the right perfume can convey a professional or a familiar homelike charm.
3. 3-second Look – Once you are successful in attracting clients with your trade show exhibits, you have around 3 seconds to make a good impression. Make sure you get your message across within that time, or else the customer leaves. Use short, bold and declarative statements. Integrate that with simple, clean-cut and relevant graphics.
4. Great Branding Continuity – Once you maintain the client’s curiosity, you need to present your clients with clear and adequate marketing materials that complement with your product and differentiate it from competitors. Create a great experience for the client at the booth. There is room for creativity, but not for clutter and confusion.
5. Well-trained Staff – Clients are people so they need the best ushers and sales personnel at the booth so they feel welcome. Always train your staff to have good etiquette.
6. Safety – Any small disaster can bring your whole show down. Choose a truss that’s adequate for your design. Check fixtures and movable items. Picture out a filled-to-capacity exhibit and evaluate whether your booth can handle it.
7. Storage – Keep in mind that all your literature, equipment, promotional materials and giveaways should be tucked somewhere away from the public so it is unsighted, not distracting and not easily stolen or mislaid.

Trade shows are great opportunities to reach out to more potential customers and secure deals, so make sure your trade show exhibits are creative, attractive, quality-made and dependable. Visit Structureexhibits.com.