Professionals in the real estate marketing field are more and more reliant on their online presence to attract new clients as home buyers and sellers. While name recognition from sale signs is still important, having a great online presence through highly effective real estate websites is perhaps the top consideration today.
Unfortunately, many real estate agents have very poor real estate websites. They are old and outdated, comprise mostly of listings that are difficult to sort and view, and that really don’t provide anything new, unique or original to bring in new clients.
If you have real estate websites it is a good idea to check to make sure you are not making three very common mistakes. By correcting these and updating the look of your website you will notice increased traffic which provides you with the option to convert viewers into clients.
Good Images and Videos
While it may be difficult to find beautiful pictures of all properties, poor quality photos or limited photos are usually understood by potential clients to be a poor quality property and poor quality real estate company. If you are not a good photographer then having a photographer take top quality digital pictures for your real estate websites is a must.
Today many online customers want to see videos of the interior and exterior of the home or commercial property. With technology and having the right plug ins and video services on your site this shouldn’t be a problem.
Responsive Websites
Any real estate websites should be using responsive technology. This is the ability of a website to “read” the type of device that is being used to access the site and automatically adjusting the web content to match the screen size.
Old styles of websites that don’t have this technology don’t display correctly on cell phones and tablets, which is where about 47% of online shoppers are accessing the internet from.
No Registration
Giving a call to action to get a client on your real estate websites to register for updates on new properties in the area is a great way to start building rapport. This should be a staple option that the potential client is presented with when they look at any listing on your site.
Making the most of real estate websites will increase interest in your site. This in turn will give you more opportunities to convert viewers into clients, which is what your website should be focused on.
InboundREM can help you to make your website more attractive and user friendly, this in turn will give you more opportunities to convert viewers into clients. For an evaluation of your real estate websites contact InboundREM.
